Why Not 2017 hails from the sun-drenched region of Puglia in southern Italy, a land renowned for producing vibrant and approachable red wines. Given the general winemaking traditions of the area, this dry red is likely crafted from indigenous varieties such as Primitivo or Negroamaro, though the exact blend remains unspecified and should be taken as indicative rather than definitive. The 2017 vintage would have benefitted from a typically warm and generous growing season, resulting in ripe, full-bodied wines with expressive fruit and a pleasing structure. Winemaking in this part of Italy often emphasises freshness and fruit character, likely achieved through a combination of controlled fermentation and moderate oak ageing, though techniques may vary.
Puglia’s viticultural legacy is rooted in its unique terroir, with sun-baked limestone soils and cooling maritime influences from the Adriatic and Ionian Seas. The region enjoys a classic Mediterranean climate: hot, dry summers and mild winters, ideal for unlocking deep concentrations of flavour in the grapes. Historically, Puglia has been a key supplier of robust reds and blends, but in recent decades, estates like Why Not have contributed to a renaissance in quality focused bottlings that reflect contemporary tastes and growing international acclaim.
For food pairing, this style of Puglian red wine shines with hearty, rustic fare. Consider classic local dishes such as orecchiette with rich tomato ragù, aubergine parmigiana, or grilled lamb with Mediterranean herbs. The wine’s ripe fruit profile and potential for gentle tannins also make it an excellent companion to hard cheeses like pecorino or aged caciocavallo, and it will stand up well to savoury pizzas or roast meats.
For optimal enjoyment, serve this wine slightly below room temperature, around 16-18°C. Allow the bottle to breathe for half an hour before serving to let the wine open up its expressive aromas and smooth, rounded palate. This ensures a convivial and flavoursome tasting experience evocative of southern Italian hospitality.
