Wine Profile

Drapeau Italy
Wines Rouge sec Why Not Non millésimé Italy Apulia Puglia IGT
Apulia - Puglia
Why Not

Information

Packaging Bottle (75cl)
Style Wines
Colour Red
Vintage Non-Vintage
Country Italy
Type of Appellation IGT
Region Apulia
Appellation Puglia
Estate Why Not
Current phase
Youth

Market Price

The values displayed here are estimates provided by users of the Viniou app and do not represent a sale offer.

Bottle (75cl)
Valuation
Jan 2026 Between £6 and £7

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⭐ Rated 4.9/5 on the stores

Aging Stages

Youth
2026 - 2026
Maturity
2026 - 2026
Peak
2026 - 2029
Decline
2030 - 2033+

Grape Varieties

Grape variety Percentage
Primitivo 60 %
Negroamaro 40 %

Viniou Reviews

Why Not Rosso from Puglia presents a lively, sun-drenched expression typical of southern Italy. Crafted as a non-vintage organic red, this wine likely delivers a bold and approachable character, shaped by the warmth of the Mediterranean climate. While the suggested grape blend points toward Primitivo and Negroamaro, both classic varietals in this region, the exact proportions and presence of these grapes cannot be fully confirmed. Nevertheless, expect a wine with generous ripe fruit notes—think dark cherry, plum, and hints of wild berries—possibly complemented by subtle undertones of spice or Mediterranean herbs. The palate is often supple, with soft tannins and balanced freshness, making it an accessible companion for a broad range of occasions.

Puglia, the sun-soaked heel of Italy, is famed for its fertile plains, limestone-rich soils, and persistent coastal breezes from the Adriatic and Ionian Seas. This combination supports the growth of robust, flavoursome red grapes, and has a long history of traditional winemaking. The region’s reds like this one are renowned for their exuberant fruitiness, warmth, and straightforward charm—qualities that have garnered increasing international recognition, especially among organic producers seeking to highlight the natural vitality of their terroir.

In terms of food pairing, this style of Pugliese red is wonderfully versatile. It will shine alongside classic local dishes such as orecchiette with rich tomato sauce and hard cheeses like pecorino, or lamb stews enhanced with oregano and rosemary. It also partners seamlessly with wood-fired pizzas, barbecued vegetables, or simply grilled meats, where its fruit-driven profile and soft structure complement both robust and rustic fare.

For optimal enjoyment, serve at a cool room temperature—ideally between 16 and 18°C. A brief decanting can help unveil its vibrant fruitiness and aromatic nuances. Enjoy it young and lively, to best appreciate the plush Mediterranean personality of both the wine and its homeland.

Other Vintage

Maturity

Apulia - Puglia - 2024

Why Not
Bottle (75cl)
Peak

Apulia - Puglia - 2021

Why Not
Bottle (75cl)
Decline

Apulia - Puglia - 2017

Why Not
Bottle (75cl)

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100 000
Users
4.9
Store rating
1915
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