Located in the northeast of Armenia, the Tavush region is an emerging star on the wine map, offering a unique terroir that proudly rises from the green mists of its mountains. Benefiting from a mild continental climate and a rich diversity of soils, Tavush provides ideal conditions for vine cultivation. The region is renowned for producing robust red wines and delicate whites, with indigenous grape varieties that tell the story and traditions of Armenia. Tavush wines are characterised by intense fruity aromas, often accented by herbal and mineral notes, reflecting the forested and mountainous environment. The winemakers of Tavush are committed to preserving ancestral winemaking methods while incorporating modern techniques, ensuring consistent quality and bold exploration of flavours. This region is attracting an increasing number of wine enthusiasts in search of authentic gems and unforgettable tasting experiences. For wine cellar managers, adding a bottle from Tavush represents a unique opportunity to expand their collection, while participating in the rediscovery of a burgeoning wine region that adds an exotic flair to shelves around the world.