Tamaulipas, a relatively unknown region of Mexico for tequila production, offers a hidden yet fascinating landscape for spirits enthusiasts. Located in the northeast of the country, this area enjoys a semi-arid climate favourable for agave cultivation, although it does not rival more traditional regions such as Jalisco. Nevertheless, the producers of Tamaulipas have embraced diversity and innovation, exploring distinctive distillation methods that are reflected in the aromatic richness of their products. As a designated region of the protected designation of origin for tequila, Tamaulipas offers a unique experience through its subtle terroir differences which influence the final flavour of this iconic drink. For both novice and experienced tequila cellar managers, incorporating bottles from Tamaulipas can add a unique dimension to their collection. Ultimately, this region reflects Mexico's cultural heritage while embracing a modern and playful outlook that characterises the dynamic world of tequila today.